Basic Description
With more and more influencers getting banned from social media platforms new opportunities arise.
Not only do they need a new home to broadcast their (usually non-mainstream) views to an audience of people who themselves do not trust mainstream news channels but they also a way to find new followers to continue growing.
Influencers can face being punished by being de-platformed as well as demonetized which is where the platforms stop them from earning money from the ads on their own content.
You could capitalize on this by providing all of those voices on one platform, with content categorized by subject to help visitors find alternative points of view on the subjects they are looking into.
In comparison to the big social media platforms that host content, your platform would have to engage in tighter controls of the content to ensure that although it may not be mainstream thinking it doesn’t break the law and land you in trouble.
Monetization may be harder as advertisers may find the de-platformed personalities a higher risk to their brand – many de-platformed personalities have moved on to selling their own products in-house.
This startup idea is a risky one but if done correctly could find itself spread like wildfire among social media and traditional media channels.
Establishing yourself as the anti-mainstream media outlet you could form a strong bond with your audience as the source for unbiased points of view and build a strong brand that way.